Bordeaux BEAMing for business events

BEAM  (Bordeaux Events And More), the company that operates five event venues in Bordeaux, Southwestern France, has announced “a significant increase” in the number of events held at its locations. In 2022, the company organised 287 events, an increase of 25% compared to the previous year (2021), when 228 events were held. Despite strict restrictions in January and February of 2022, the company’s numbers were almost as high as the 288 events held in 2019, the year before the pandemic. Additionally, the company has already signed over 200 event contracts for 2023. So, what are the reasons behind Bordeaux’ success as a destination for organising business events and incentives? Firstly, the city boasts an impressive infrastructure. BEAM alone operates five venues, which can stage conferences, exhibitions and other business events catering to groups ranging from 100 to 6,000 delegates. These venues are situated throughout the city, from the inner core to next to the Garonne and the convention and exhibition area in the Bordeaux Lac business district. All these locations are surrounded by a diverse array of hotels, ranging from budget to luxury accommodations. Secondly, Bordeaux boasts excellent transportation links, including an international airport located in Mérignac, which is less than half an hour from the city centre, as well as a high-speed train station that connects to major European cities. Thirdly, Bordeaux has the largest UNESCO-listed urban area with numerous historic landmarks and attractions that offer a picturesque backdrop for events. The region is renowned for its beautiful countryside along the Garonne and exceptional wine and culinary offerings. “I am proud to say that BEAM has established itself as a prominent player in the international event industry and has successfully bounced back from the challenges of the Covid-19 pandemic. Our hard work paid off in 2022, and we plan to maintain this positive momentum going forward. In 2023, we aim to expand our range of offerings to include shows, festivals, and unconventional events. Throughout all our endeavours, we are committed to creating a positive social, economic, and, very important, environmental impact.” says Stéphane Kintzig, managing director of BEAM. Focus on sustainability In 2022, Bordeaux ranked 5th on the Global Destination Sustainability Index (GDS Index) and the Office de Tourisme et des Congrès de Bordeaux Métropole was awarded the ISO 20121 certification in 2021, confirming its dedication to environmentally sustainable management practices. BEAM also offers comprehensive event planning and logistics services. Its events sites comprise: the Palais des Congrès, the Parc des Expositions, the Palais 2 l’Atlantique, the Hangar 14, and the Cité Mondiale Convention Center. All venues prioritise collaboration with the local ecosystem, with 97% of their suppliers being local, supporting the local and regional economy. Photo: Hangar14