The Pacific Asia Travel Association (PATA) Travel Mart 2026 will be hosted in Sarawak, Malaysia, at the Borneo Convention Centre Kuching (BCCK). The association’s regional signature travel trade exhibition will run 18-20 August, 2026.
The event will be hosted by the Sarawak Tourism Board and supported by Business Events Sarawak. It marks the first time the association’s signature travel trade exhibition is set to take place in Borneo.
The 2025 edition of the PATA Travel Mart takes place in the QSNCC in Bangkok, Thailand, 26-28 August.
PATA CEO Noor Ahmad Hamid said: “PTM 2026 will not only align with the Visit Malaysia 2026 campaign and PATA’s 75th Anniversary, but also mark STB’s 45th year of membership with the association, making it a truly special occasion for Sarawak, PATA, and all participants.”
STB CEO Sharzede Datu Haji Salleh Askor said: “Hosting PATA Travel Mart 2026 is a milestone for Sarawak and a testament to our growing presence on the global tourism stage. It is our opportunity to present Sarawak’s cultural heritage, biodiversity, and business-ready infrastructure to the world, while underscoring our commitment to sustainable and regenerative tourism.”
Sarawak was one of the Asia Pacific destinations to implement the Tourism Destination Resilience (TDR) capacity building programme, launched in collaboration with PATA in 2024. The two organisations also continue to collaborate on strategic initiatives, including carbon offset projects, joint advocacy and policy development, sustainable urban tourism, biodiversity conservation, and capacity building for green hospitality.
Interested parties can register by contacting the PATA Events Department at Events@PATA.org.
