Brisbane makes push for North American tourism

Brisbane Marketing is partnering with Brisbane Airport Corporation (BAC), in a push to drive tourism from North America to the Australian city. The two organisations are creating a tourism marketing team in North America, comprised of Luke Jones from Advocate Travel Marketing and Kylie Robertson from RS Marketing. Brisbane Marketing CEO Brett Fraser said the appointment was timely in anticipation of AUD$12bn in new tourism and transport projects set to revolutionise Brisbane’s visitor economy. He commented: “Brisbane is a compelling destination for North Americans because it embodies the best of Australia with stunning natural assets, a subtropical outdoor lifestyle and relaxed and welcoming vibe. “Our city’s visitor infrastructure is experiencing a once in a generation boom with thousands of new hotel rooms and a wave of new products and experiences, meaning we are primed to welcome visitors to our city. “Our new partner agencies will be the on-the-ground arm of Team Brisbane, putting Brisbane on the map and top of mind for North Americans so they are convinced to come and experience it for themselves.” Brisbane Airport Corporation CEO, Gert-Jan de Graaff, said with the new runway opening mid-2020 and direct routes from Chicago and San Francisco soon to launch, Brisbane was more accessible for American travellers than ever before. He added: “From 15 April 2020, Brisbane Airport (BNE) will be the first and only port in Australia with direct flights to/from Chicago, with direct flights to/from San Francisco launching on 9 February, offering a more convenient way to travel, saving time and avoiding multiple connections.”