Business Events Adelaide celebrates 20 years of Destination SA with hosted programme

Destination SA, the annual business events showcase organised by Business Events Adelaide, in Australia, is celebrating its 20^th year in 2024. From 18 March, 39 top business event decision makers and industry media will join a fully hosted programme demonstrating the very best of South Australian ingenuity and hospitality. Guests will enjoy activities including hotel site visits, tours of Adelaide’s innovation districts, a trade show – including scheduled one-on-one meetings with Business Event Adelaide member exhibitors – and networking events. Guests will later embark one of two regional visits to either the McLaren Vale or Adelaide Hills. More than 50 Business Event Adelaide members will be included in the itinerary. CEO Damien Kitto said: “DSA is the ideal opportunity for Business Events Adelaide members to educate event organisers on the best experiences, products, and services available in South Australia. It is a great time to demonstrate the ‘Team Adelaide’ approach that we are renowned for and helps ensure every touchpoint – from airport to airport – is exceptional.” The invited guests will sample a variety of experiences during their time in Adelaide.  “Over the 20-year history of Destination SA, we have managed to blend education with a lot of fun. We will use DSA 2024 to highlight the evolution of the business events sector in our state, and demonstrate to these influencing buyers the environmental, cultural and economic advantages of choosing Adelaide for their future business events. At the same time, the unique showcase dinner promises to bring the ‘wow’ factor and leave our guests in no doubt about our capability to delight and surprise,” Kitto added.