Business Events Wellington has announced two key leadership appointments, strengthening its capability to attract international business events to the capital.
Loryn Blaikie has been appointed manager, Business Events Wellington, succeeding Irette Ferreira. Blaikie was previously part of the Business Events Wellington team, and brings significant international experience gained through her recent role representing New Zealand’s largest convention centre, the New Zealand International Convention Centre.
With a strong background in international conference attraction, destination bidding and stakeholder engagement, Blaikie will lead Business Events Wellington’s strategic direction, continuing the organisation’s focus on knowledge-led events and long-term legacy outcomes for the region. She will commence in her role on 7 April.
In addition, Louise Woodburn has been promoted to manager, business development. In this newly created role, she will have responsibility for international business development and the organisation’s advocate network.
Business Events Wellington manager Irette Ferreira said the appointments reflect the organisation’s continued investment in leadership, market capability and strong relationships across domestic and international markets.
“With deep experience across international markets and strong sector relationships, these appointments reinforce our ability to deliver for Wellington and our stakeholders,” she said.
