Business Travel MICE Procurement Convention signals full recovery of China’s domestic market

The 10th edition of the Business Travel MICE Procurement Convention, co-hosted by China BT MICE and by ITB China, attracted 600 MICE industry professionals and buyers to the Ritz-Carlton Beijing on 8 May 2021. The buyers were representing various sectors, including medical, automobiles, health, food, games, finance, insurance, electrical manufacturing and education. Under the theme of ‘Mutual promotion between MICE and the industries it serves’, the forum sessions brought together senior representatives from MICE companies, destinations, event technology and other fields. Market insights and innovation trends were shared in a range of sessions. “The keen interest in the 10th Business Travel MICE Procurement Conference marks the starting point of a full recovery in the domestic MICE market. After the challenges of the epidemic, China’s MICE service organisations have tried hard to adjust their strategy and to focus more on building core competitiveness and choosing strategic development paths, which have resulted in an upgrade of the entire MICE industry,” said Lenny Jia, the founder and CEO of China BT MICE. He said the event had ushered in an historical opportunity for Chinese internal MICE traffic and showed optimism about the MICE market situation in 2021.