Cadmium partners with Bear Analytics to combine products

Cadmium, an event software provider, has partnered with data analytics firm Bear Analytics to provide event organisers with a combined data, management, and education platform. The partnership will connect users of Cadmium technology and Bear Analytics’ Bear IQ platform, enabling organisers to use data to evaluate the effectiveness of their event and online learning programs. According to the companies, the partnership aims to help meeting planners, show exhibitors, and continuing education professionals maximise ROI by using data to evaluate the effectiveness of their events and educational initiatives. Users will have access to Cadmium’s education, professional development courses, and content management solutions, whilst also using Bear Analytics’ data insights through its product Bear IQ. On the partnership, Joe Colangelo, co-founder and CEO of Bear Analytics, said: “We share in the common thesis that powerful analytics drive better event outcomes and empower organisers to answer their most pressing questions.” “Bear IQ was designed to showcase the value centres of events across exhibits, content, and audience.” Paul Zickert, vice president of partnerships at Cadmium, commented: “Bear IQ will help our customers achieve new levels of insight into the impact of their live and on-demand content.”