Revamped Congress Center Hamburg set to open in 2020

The Congress Center Hamburg (CCH) in Germany has been modernising and remodelling since 2017, and, from 2020, the new venue (totalling 36,000sqm) will be among Europe’s largest convention centres. Heike Mahmoud, chief operating officer, CCH, comments: “While the construction work progresses, our CCHange Campaign focuses on a digital marketing strategy.” At the upcoming IMEX in Frankfurt, clients can experience new technology. Mahmoud explains: “For the first time we will present a 3D viewing application based on the real-time engine that is used with VR goggles. The resulting visual experience is comparable to a real walk through the new CCH.” Originally developed for computer games, the 3D or Unreal Engine allows users to determine where they want to go, such as freely roam the rooms and entire buildings, walk down hallways, view their environment at any angle and interact with objects. There are several other digital tools available to experience the new CCH, including an iPad app. You will find the CCH team at IMEX at the Hamburg stand, G100. For more information, visit www.the-new-cch.com, and to read more about IMEX in Frankfurt, click here.