Cisco Systems chooses CityCube Berlin for World Forum on IoT

Cisco Systems is to bring its fourth Internet of Things (IoT) World Forum to the CityCube Berlin, 18-20 October 2016. The deal to stage the event, which the US networking equipment supplier has previously organised in Barcelona, Chicago and Dubai, was signed this week with Messe Berlin. “This World Forum focuses on one of the most important and fascinating topics of our time,” said Dr Ralf Kleinhenz, head of guest events and vice-president of Messe Berlin. “That is why I am particularly pleased that Cisco Systems has decided to hold its event at the CityCube in Berlin. This meeting of international experts perfectly rounds off this year’s series of corporate and IT events at Messe Berlin.” According to the organiser, the three-day forum will examine the global impact of the Internet of Things and how it affects businesses and individuals. There will be a special focus on collaboration with regard to IoT in industry, on safety and security, new IoT service platforms, making IoT technology profitable in enterprises and on showcasing practical applications. Some 2,000 experts are expected to attend the Forum. Messe Berlin hosted CISCO Live 2016 back in February. Cisco’s biggest European event used both the CityCube and neighbouring halls. CISCO Live will return in April 2017 to Messe Berlin. The IoT World Forum in October will be followed by NetApp Insight 2016 in November, an international gathering of storage and data management experts, which takes place for the third time at Messe Berlin. The Berlin conference and congress market turned over €2.31bn and grew 5% in 2015 and tourism board visitBerlin says the event industry provides full-time employment for over 39,000 people in the capital, a figure that increased 4% last year.