UK CVB Meet Blackpool has revealed that corporate events have already generated over £3.2m (US$4.3m) in economic benefit for the local area in 2025, exceeding its annual target of £2.2m for the financial year ending March 2026 seven months ahead of schedule. Just five months into the financial year, Blackpool has already achieved a 12% year-on-year increase on the £2.89m in revenue generated from events in FY2024/2025.
More broadly, this milestone represents a 220% uplift in revenue over just three years since FY2022/23, a period that has seen significant investment in infrastructure, including the Blackpool Town Deal and the £350m Talbot Gateway transformation project now entering its third phase and scheduled for completion in 2027.
Looking ahead to FY2036/2027, Meet Blackpool is already on track to hit a near 70% y-o-y increase in revenue with over £5m worth of booking enquiries and confirmations lined up. Continuing on this upwards trajectory, the conference bureau is expected to be bringing over £10m per year to the town of Blackpool or a total of £30m in total economic benefit by 2028, all since the Winter Gardens extension was built in 2022.
Julie Vincent, head of Meet Blackpool, said: “Surpassing our annual target with several months to go reflects not just the hard work of our hospitality partners, but the confidence event organisers have in Blackpool as a credible, high-impact destination.”
She added: “Blackpool is showing how business tourism can be a powerful force for regeneration in coastal towns, attracting year-round footfall, boosting local spend, and helping reposition destinations that have long been seen purely as leisure resorts as reputable business hubs.”
