Over the past 17 months the Cape Town International Convention Centre (CTICC) has secured 15 international conferences and will welcome approximately 22,000 delegates to the Mother City. The events will bring an estimated R594m (USD$41.9m) into the local economy over the next six years.
Even with many businesses and associations worldwide re-evaluating their position on business travel, the CTICC has managed to secure the 15 international conferences through collaborative efforts, including with the Cape Town & Western Cape Convention Bureau. One of the most notable conferences secured is Africa Oil Week, part of a three-year deal the Hyve Group has signed with the CTICC. Nine of the 15 conferences will host a trade exhibition as part of the conference.
Ms Taubie Motlhabane, CEO of the CTICC said: “With strict lockdown measures impacting our normal sales process, the team has had to do everything remotely. As part of the sales process, we take all potential customers on a virtual tour through the centre. The tour allows them to experience the different spaces and get a feel of the venue. We also offer all our clients the options of running hybrid or virtual events using our digital platform CTICC Engage. And our strict C19-Care© protocols provide the assurance needed from a health and safety perspective, allowing customers to book with us with confidence.”
CTICC Engage allows professional conference organisers to host live digital events with customisable branding and offers features such as AI matchmaking, a lead generation dashboard, and exhibitor booths.
Deon Cloete, chairperson of the Cape Town International Convention Centre Company (Convenco), said: “In a highly challenging year, the team at the CTICC and their partners were able to make this achievement possible by working together and showing the world why we are Africa’s leading business events venue and destination.”
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