SMEs signal strong appetite for face-to-face meetings, but are they spending?
28 January 2026
Talk is cheap, but is travel? SMEs say face-to-face meetings matter for growth, but new research from Amex GBT stops short of proving they're actually spending more on business travel. With 83% prioritizing in-person engagement yet only 35% using centralized booking systems, the gap between intention and action remains wide.