Dublin-based independent marketing and creative agency Curious Orange has launched Curious Orange Live, a new experiential agency led in EMEA by Kieran Traynor as managing director. The agency says it has already secured work with Google, YouTube and Discord.
Curious Orange Live aims to help brands use live to communicate, build relationships and connect experiences into clients’ wider marketing activity. The agency will draw on the Curious Orange network’s content, digital, social, design and technology expertise.
Traynor brings more than 18 years’ experience across production and agency work, including two years in-house at Google on B2B product marketing events across EMEA. He previously worked alongside Curious Orange founder Emmet McCaughey and co-founders Linda O’Connor, Caoimhín Magee and Brian Finucane at Monks.
The launch follows a period of growth for Curious Orange, founded in 2024 and now operating across EMEA, the US and LATAM. Its senior leadership also includes co-founder and board member Shawn Mielke, a former Google and eBay marketing leader, and co-founder Jen Coleman, who previously held senior roles at Google and YouTube.
McCaughey said the decision to create a dedicated agency for live, rather than add events as another Curious Orange capability, was deliberate.
“Brands want genuine live experts who also have the backing and scale to handle complex briefs,” he said. “Curious Orange Live brings its own leadership and sharp focus, backed by the full capabilities of our wider agency. We know Kieran inside out, and we’re entirely aligned on building a unique force in live experiences.”
Traynor added: “The name is new. The experience definitely isn’t. Many of us have worked together before, and we’ve deliberately kept the core team senior and tight, building the right team around each brief.”
