Cvent and YEG! partner to deliver next-gen data-driven events in Italy

Meetings, events and hospitality technology provider Cvent and YEG!, a communication events production company, have announced a strategic partnership to support more engaging and data-driven business and leisure events in the Italian market. The new collaboration aims to offer a next-gen solution that is curated for the Italian user and event attendee. The partners say that, with a scalable event marketing and management platform, powerful streaming functionality, advanced administrative solutions, marketing and communication tools and customer care services, organisations will be able to build a continuous path of interaction with the target audience all whilst measuring quantitative and qualitative data before, during and after the event. Cvent’s event marketing and management platform now integrates with YEG!’s technologies including D*Motion, which combines proprietary integrated methods of data science, neuro analysis and digital interaction to enable event planners and sales and marketing professionals to learn how consumers interact with their products and messages during events. “As a leader in the event technology space, we’re proud to partner with leading organisations like YEG! to expand our platform and provide event planners with the tools that they need to support any and every event in this digital-first landscape,” said Jamie Vaughan (pictured), Cvent Europe vice-president of sales. “We look forward to working collaboratively with YEG! to support planners in delivering more engaging and impactful event experiences, as well as expanding Cvent’s European footprint in the Italian market.” YEG! CEO, Pier Paolo Pecchini, noted the partnership with Cvent marked a defining moment in the history of the YEG! group. “The partnership represents a true revolution in the world of events, redefining the path of physical events by activating a consequential and valuable journey with the user… The sector can now build a 360-degree picture of their target audience. We’re bringing quantitative and qualitative data together so that organisations can better understand their audience at all stages of the event lifecycle.” As part of its global growth plan, YEG! has opened offices in the UK and United States in addition to its bases in Milan, Turin and Rome. YEG! has also made a series of new hires in digital areas and with data science and sales modelling partners such as IULM University.