Cvent platform buys Jifflenow and iCapture

Global events industry technology provider, Cvent, has announced two acquisitions that will boost its event marketing and management platform offering. It has acquired Jifflenow, a B2B 1:1 and group appointments scheduling solution and iCapture, a lead capture solution in its 12th year. Financial details of the deals were not disclosed but the moves are more evidence of the firepower the Blackstone-owned company now has. CEO Reggie Aggarwal said the acquisitions “highlight our continued commitment to innovation, and we’re extremely excited to welcome the teams to Cvent”. Both acquisitions are likely to impact the trade show side of Cvent’s offerings. Jifflenow’s technology is expected to introduce Cvent’s clients to better networking options and help maximise time on the trade show floor. iCapture’s solution should give Cvent more intelligent and efficient lead capture onsite. Cvent will be showcasing its portfolio of exhibition and conference solutions at its Cvent CONNECT 2024 conference, 10-13 June in San Antonio, Texas.