Global technology provider Cvent has secured a three-year agreement with AIM Group International. The deal will see AIM Group use Cvent’s Supplier Network to improve hotel and venue sourcing for its international client base.
AIM Group International specialises in connecting people and brands through events. Under the new agreement, the organisation will centralise its request-for-proposal activities using Cvent’s technology platform, which is designed to enhance reporting accuracy and accelerate the sourcing process for hotels and venues across Europe and globally.
The partnership reflects Cvent’s growing strength as a global marketplace. Event organisers sourced a record-breaking $16.5bn in MICE (meetings, incentives, conferences and exhibitions) business value through the platform in 2024 alone.
“As a global event and hospitality technology leader, we’re proud to support organisations like AIM Group International as we set the standard for enhanced MICE sourcing and successful outcomes,” said Scott Lockey, Cvent’s vice-president of Partnerships. He added that the technology would empower AIM Group’s diverse client portfolio over the next three years.
The announcement highlights the growing importance of industry-wide standards for meetings and events sourcing across Europe. AIM Group’s adoption of the Cvent platform is expected to increase engagement in online hotel and venue sourcing, given both companies’ established presence in regional markets.
Founded in 1999, Cvent employs over 5,000 people and serves more than 24,000 customers worldwide. The company provides a comprehensive event marketing and management platform alongside a global marketplace where event professionals collaborate with venues.
