CWT launches new website collaboration tool for event planners

CWT Meetings & Events has introduced two new products for event organisers: a tool that facilitates collaboration with planners for designing event websites, and chat support for event attendees who need assistance. A well-designed website is centrally important to the success of an event, allowing the organiser to effectively engage with attendees before, during, and after the event. The products come because of CWT M&E’s background and knowhow in web design, having built and supported websites ranging from simple surveys to complex sites designed to specific requirements. According to the company, the new online website collaboration tool aims to streamline the process. Through the tool, clients can markup changes and share them with the CWT M&E team. The tool aims to provide clearer change requests and task statuses. During a pilot roll-out in 2022 with one of CWT M&E’s global tech clients, findings showed that the tool cut down the time to build event websites by as much as 20-30%. At the same time, CWT M&E has also added live chat support to its existing portfolio of attendee engagement and management services. According to CMT M&E, the chat service can be integrated into the event website providing attendees with another channel to get assistance with their travel arrangements, registration, and other requests. This is alongside technical support for virtual and hybrid events. Rachel Lunderborg, senior director, Global Process & Technology, CWT Meetings & Events, said: “Our new website collaboration tool enables event organisers to create better, fit-for-purpose websites more quickly. These solutions will help organisers significantly elevate the attendee experience pre-, during, and post-event.” Both the website collaboration tool and chat support are included in CWT M&E’s standard event planning and management service.