Business travel and meetings company, CWT has announced the launch of TIM short for Trends, Insights, and Metrics, a new AI analyst that takes CWT’s analytics reporting solution to the next level by enabling conversational, follow-up interactions with travel data.
This launch builds on CWT’s announcement in November 2024, when the company integrated AI-powered search and visualisation capabilities into its analytics platform. That enhancement made it significantly easier and faster for users to access and analyse data using simple, natural language queries.
With TIM, CWT is now advancing that functionality further, from single-question interactions to dynamic, dialogue based analysis that mirrors a real conversation.
By allowing users to ask follow-up questions and probe deeper into the drivers behind their data, TIM makes it simpler for travel managers to uncover actionable insights, and it also democratises access to travel intelligence across the organisation. Stakeholders in finance, sales, HR, and security teams can now independently access, understand, and act on travel data without requiring specialised analytical skills or familiarity with corporate travel terminology.
With TIM, users can:
Engage in multi-turn, conversational queries to explore trends and outliers
Ask follow-up questions to refine insights or shift perspectives
Empower cross-functional teams with intuitive access to travel data
“With TIM, we’re not just improving how users access and understand their data, we’re transforming the entire experience,” said Erica Antony, chief product officer at CWT. “This conversational AI Analyst makes it easier for users to explore complex insights in a more fluid, intuitive way, helping them uncover the ‘why’ behind the numbers and ultimately, better understand the return on investment of their travel spend. It’s about equipping organizations with smarter, faster decision-making tools, without needing specialised analytics expertise or fluency in corporate travel terminology.”
