Hospitality, leisure, travel and tourism PR agency Davies Tanner has announced the launch of its Global Destinations Marketing & Communications Report in partnership with IBTM Events on the IBTM Connect platform.
Taking part in the launch were: Neil Brownlee, head of business events at VisitScotland; Tracy Halliwell MBE, director of tourism, conventions and major events at London & Partners; Melissa A. Riley, vice-president of convention sales and services at Destination DC; Christoph Tessmar, director of the Barcelona Convention Bureau; Claude Blanc, portfolio director at WTM & IBTM Events; and Robert Wright, managing director at Davies Tanner.
The global report looks at what channels destinations have been using to remain engaged with audiences and what is being planned for the future.
Claude Blanc, said: “The global business events community has been severely impacted by the pandemic. This is why we partnered with Davies Tanner on this important piece of research and to produce this report. As we all look to the future, marketing and communications will be so crucial in building global demand, but also to underline confidence and highlight the value and importance of business events of all kinds.”
Robert Wright, added: “We were very pleased with the response we received to both the survey and the report, with over 450 delegates registering for the launch event. This shows that there is a real demand for accurate intelligence on this topic, which helps destinations navigate their way forward and develop new strategies in what is, and will almost certainly continue to be, a rapidly changing environment.”
The full report is available to view and download here.
Davies Tanner has also launched the second stage of its research on the business events sector. The second report, which will be published in June 2021, will compare data from the first survey to show how destinations are continuing to use marketing and communications channels to support their programme of recovery and renewal.
To take part in the second survey, please click here.