Dax Callner joins GES as chief strategy officer – events

GES, a global experiential marketing partner producing live events, has announced the addition of experienced marketing leader Dax Callner as chief strategy officer – events. Callner brings more than 20 years of experience as a chief strategist and measurement specialist, and has overseen strategic agency relationships for leading global brands. “Dax is an innovative thinker and recognised leader on strategy, event management and innovative practices, and we’re excited for him to join the GES team,” said GES executive vice president of strategy and MarketWorks, David Saef. “Dax brings a wealth of client experience having worked with leading global brands in the technology, financial, pharmaceutical, and consumer goods sectors. He is a terrific addition.” Prior to joining GES, Callner was chief strategy officer with Sparks where he built a leading event strategy and measurement practice. Before this, he founded Crux, a strategic marketing consultancy specialising in digital, social and experiential initiatives. He was also a vice president and senior strategist with Momentum Worldwide, where he led engagements with major global brands. “I’m thrilled to join the GES team and to focus on helping our clients and their targets get incredible value out of event activations,” Callner said. “I’ve worked in collaboration with GES many times while at other agencies, and I’m really glad to now be on this respected team.” Callner has developed business and consumer events, multi-channel marketing campaigns, digital strategies, and street-marketing initiatives.He has published numerous articles on innovations in marketing and regularly speaks at industry leadership events.