Destination DC makes capital connection at IMEX Frankfurt

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Destination DC makes capital connection at IMEX Frankfurt

Destination DC (DDC), the official destination marketing organisation for the US capital, is showcasing its commitment to attracting international groups again at IMEX Frankfurt.

“As we continue to focus on selling DC differently, our ‘Connected’ sales positioning enables us to tap into international insights from DC’s numerous associations while providing experts and experiences that can elevate the profile of an organisation meeting in the city,” said Elliott L. Ferguson, II, president and CEO, DDC.

“IMEX Frankfurt is the ideal time to reconnect with planners and showcase all that we have to offer in increasing business potential and accessing new market opportunities for Washington, DC,” Ferguson added.

DDC is also focusing on its USP of providing access to policymakers, expert speakers and leaders in key industries including tech, sustainability, biotech/pharma, education and medical.

“Connected Capital continues to be an added value for groups coming to Washington, DC,” said Melissa Riley, vice-president of convention sales and services. “Whether listening to a dynamic keynote speaker talk about advances in technology or being guided through meaningful experiences and hands-on workshops, corporate members benefit from the knowledge and expertise of the city’s intellectual capital.”

DDC is partnering with Association World to engage the association community during the Washington Information Association Forum (WIAF) in Washington, DC. 27-28 September. Representatives of international and American associations and non-profit organisations will gather for the first time outside of Europe to provide a peer-to-peer exchange, share best practices and design joint initiatives and strategies that result in greater impact. Aligning with DDC’s Connected Capital priorities, WIAF’s meeting will include expert speakers from DC’s associations.

In 2022, DDC reports 19 total citywide conventions (defined as meetings bringing 2,500 room nights to the city on peak), with an estimated 394,000 total room nights and an estimated economic impact of more than $265m.

Sustainability is among DC’s leading sectors the local government is committed to being the healthiest, greenest city in the US with the Clean Energy DC Omnibus Act, which sets a mandate of 100% renewable energy by 2032. As a participant of the Global Destination Sustainability Index (GDS-Index), DDC continues collaborating to drive recognition of sustainable practices across the global events industry. Washington, DC was named the first LEED Platinum City in the World in August by US Green Building Council.

A $1bn investment called ‘Project Journey’ has  added new security checkpoints and a 14-gate concourse to replace busing operations at Reagan National Airport in 2021. Construction is nearing completion on the Dulles Corridor Metrorail project by the Metropolitan Washington Airports Authority, connecting Washington Dulles International Airport to downtown DC. Plans for a $675m 400,000-square-foot concourse with new amenities is set to begin in 2023. Dulles International Airport provides daily nonstop service from over 50 international destinations.

The $2.5bn, mile-long world-class waterfront community and sustainable neighbourhood along the Potomac River will add, later this year, an additional 1.15 million sq. feet of mixed-use spaces to the District’s Southwest Waterfront.

In 2022, eight new hotels or new brands will open.

News DDC chair announced

DDC has also announced Ron Bracco (pictured) as its new Board chairperson. A Board meeting on 26 May also announced additional officers and new board members.

Bracco is currently vice-president of events at Hargrove by Encore and previously served as vice-chairperson of the DDC board.

“I’m pleased to work alongside the DDC staff and fellow board members as we all focus on the recovery of the tourism and hospitality industry and economic importance of our industry,” said Bracco. “My priorities include working with DDC to secure a dedicated funding source, the continued return of meetings and events, as well as our industry’s role in sustainability and furthering diversity, equity and inclusion.”

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Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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