Doors open in Frankfurt for new-look IMEX

Visitors to Day 1 of the 2023 edition of the IMEX Frankfurt meetings and events industry trade show, where doors opened on Halls 8 and 9 of Messe Frankfurt, 23 May, were met with a complete brand refresh. The new look IMEX features pastel colours and a new motif – a symbolic handshake. And Sarawak’s sponsorship of the entry ways into Hall 8 features soothing birdsong and floor to ceiling jungle graphics. Organisers expect Latin America and Asia to make a strong showing this week in Frankfurt, as an industry responsible for 27.5 million jobs and a total global economic impact of $2.8 trillion in 2019* gathers its clans once more in person. On the show floor, many hotel initiatives focus on new farm to table or heritage food offerings while others are promoting their sustainability credentials. Strategic partnership announcements include a new agreement between Associated Luxury Hotels International (ALHI) and Hosts Global. In both halls colour choices, food options, the app, signage, cloakrooms, wayfinding and quiet spaces have all been designed with a new understanding of how people’s needs differ and what a high impact, visceral experience a trade show can be. The IMEX Frankfurt education programme, which spans four days, once again showcases world-class speakers covering important trends and industry research. DRPG, Maritz, Encore, Google XI and Valuegraphics all feature while the ever-changing event tech landscape can be explored via a dedicated track. Technology and Innovation is one of six curated tracks that also include People and Planet; Business Practices; Experience Design, Event Marketing and Trends and Research. Separately, specialist programmes include AVoice4All, She Means Business, Association Focus, Exclusively Corporate, Agency Directors Forum and a new German language Impact Academy. The brand new Google Experience Institute (Xi) CoLabs at IMEX invites attendees into mini design-thinking sprints intended to explore the ‘current curiosities’ of the global Xi community. Each CoLab is a fast-paced 20-minute ideation and brainstorming session centred on the main themes that have emerged from the last two years of research and work at Google. Carina Bauer, IMEX Group CEO, says: “As a company IMEX has changed enormously in the past decade. We’re more certain than ever about the power of the IMEX shows to facilitate strong business between global exhibitors and buyers. In a post-pandemic world, there are still many pressures facing every industry sector. Nevertheless, all signs point to this week generating healthy business levels and a timely confidence-boost for many. “Our Human Nature Talking Point has also been important. It’s allowed us, and encouraged others, to remember – and design for – what’s good, positive and even extraordinary about being human. If our industry can truly appreciate and leverage its power to create positive change for humanity, then we can change the world for the better.” *EIC Global Economic Significance of Business Events 2023 https://imex-frankfurt.com