drp white paper ‘Perception vs Reality’ debated in UK Parliament

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drp white paper ‘Perception vs Reality’ debated in UK Parliament

Creative communications agency drp has released a new white paper, which was debated in the United Kingdom’s Parliament.

The white paper is titled ‘Perceptions vs Reality’, and focuses on the gap between perception and reality in communications, technology and engagement within modern organisations.

The paper was discussed during the All Party Parliament Group (APPG) for the events industry, which is chaired by James Heappey MP. Over 100 communications professionals contributed to the paper.

The paper revealed a stark gap between what brands and organisations say they do and what the comms professionals who work for them actually do day-to-day.

The research also demonstrates that language surrounding technology and innovation is permeating modern communications for brands. However, the actual use of technology and innovation seem to be falling woefully short in the communications sector and this is having massively detrimental effects on the industry as a whole.

Of the wider UK public, only 43% trust organisations’ messages or promises, and this continued pattern of internal and external mistrust is clearly proving to be a deep and vital issue.

Whilst drp delved into these areas, they also noted the correlating link between risk and failure. drp cited fear of failure and risk aversion are two serious barriers to true culture, innovation and technological development.

The white paper was created and researched by the drp insight team, headed by Callum Gill. Gill commented: “In agency land, we get to experience first-hand the steady shift in patterns of communication. Right now, our language, mindset and focus have all shifted toward the future.

“With technology changing so rapidly and innovation the only way to keep pace, many brands are saying the right things. What our research proves is that while they may be talking the talk, they are not walking the work and comms professionals are left dragging their heels for often inexplicable reasons.

“This white paper will arm in house comms pros with the facts to help turn the tide and help our communications perceptions match up to reality.”

Stuart Wood is a news reporter across the Mash Media editorial portfolio. He writes for CMW alongside sister publications Conference News, Exhibition News, Access All Areas and Exhibition World.

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