ECI partners invest in travel management firm, TAG

ECI Partners, a leading growth-focused mid-market private equity firm, announced, 10 April, a key investment in travel management company TAG, to the entertainment and corporate markets. The transaction marks a significant milestone as it facilitates an exit for Apiary Capital, who have supported TAG since 2018 and are set to make a 4x return. TAG was founded in 1988 and now employs more than 450 people across the globe. An award-winning company, TAG provides bespoke, high-end service to some of the biggest names in music, film and TV production as well as top C-suite and corporate executives. With a track record of eight acquisitions during Apiary’s ownership, a UK-based private equity firm specialising in supporting owner managed businesses, TAG is poised for further expansion with ECI’s backing. Jens Penny, TAG CEO, said: “With our entertainment and corporate clientele and the incredible TAG team, we are very confident that this partnership will deliver a host of new benefits and opportunities as we’re poised to elevate our standards even further, ensuring unparalleled service for our clients as we continue to shape the future of entertainment and high-end corporate travel management. We would like to thank Mark, Jess, Nicki and the team at Apiary for their support and commitment over the past six years and we look forward to the journey ahead and growth with ECI as our new partner.” George Moss, partner at ECI, said: “We are excited to be partnering with TAG and leveraging ECI’s experience of investing in the travel industry to propel this global leader to new heights in the global entertainment and corporate travel markets. We are looking forward to working with the management team to continue innovating TAG’s service model, investing in technology and supporting the next stage of growth in its global footprint.”