The day before this year’s IMEX Frankfurt trade show officially opened provided an opportunity to learn and connect at the first ever EduMonday programme under the show’s auspices.
Designed to be more relaxed yet highly “serious” about industry knowledge sharing, EduMonday was a new initiative that featured experts from The Event Design Collective, The German Convention Bureau, Meetology® Masterclasses, Play with a Purpose, Zeus and more.
Reflecting on the value of EduMonday, Rick Taylor, CEO of the Business Tourism Company based in South Africa, said he’d found the mix of formal and informal learning to be excellent. “Bringing all this education together here is a wonderful formula for the future.”
In addition to this inaugural event, perennial Monday favourites PCMA Business School, Association Day and Exclusively Corporate also returned to round out a busy start to the IMEX week.
Those taking part in the Event Design Certificate Programme with the Event Design Collective were abled to take away an #EventCanvas Level 1 Certificate of Participation.
At the re-designed Association Day, three education streams featured chairs from industry organisations ASAE, ICCA and MCI. They tackled everything from how to steer through turbulent times, membership engagement excellence, and content creation approaches, to sponsorship strategies, sustainability planning, and how to best leverage convention bureau relationships.
Konrad Klöckner, who runs conferences for the computer science association Euromicro in Germany, liked the revamped approach to the Association Day schedule. “It covers valuable ‘bread and butter’ subjects and is full of good practical hints and tips,” he said.
Meanwhile, the Zeus EventTech Academy focused on digital transformation with presentations delivered by German start-ups and companies such as Space Base, heycater! and EventMobi.
Exclusively Corporate, meanwhile, was an idea and network-rich afternoon for senior industry players who attended a programme crafted around the theme of ‘Engage your Brain’. Top and emerging destinations and trends, security, format evolution and revolution, demystifying tech and global meetings were topics to be taken in as learners customised their days and power networked.
The PCMA Business School presented Tremaine du Preez, who discussed how to avoid behavioural stumbling blocks that can prevent us from making good decisions.
“The world is changing so rapidly and you have to take time to step out of your regular life and routine to gain exposure to new ideas… to grow … to take your business to the next level,” said 20-year event veteran Raju Mane, associate VP MICE at Thomas Cook. “We’re about to embark on a new leadership programme in August so I’m very interested in talking to Tremaine about that.”
At the end of the inaugural EduMonday participants lifted glasses at a Happy Hour event with many continuing to SITE Nite Europe.
For a highlight reel of EduMonday click here
IMEX in Frankfurt is taking place at Messe Frankfurt, 16–18 May 2017.