The Exhibition and Event Association of Australasia (EEAA) has delivered what participants are calling ‘the best conference yet’ in Melbourne last week, kicking off with a Welcome Reception at the new and stylish Metropolis.
Held over two days (29-30 November) in Melbourne, the conference covered the trends, challenges and opportunities that are having the greatest influence on the sector.
The key themes that emerged from the conference were:
- Massive change is happening in our economies, in our societies, politics and technology making it more difficult than ever to predict the future
- Never stop evolving – there are many opportunities and an equal number of challenges, so being nimble and open to trying new things will define the success stories of the future
- Preparation is the most important tool for success – a well-developed plan or strategy is essential to keep you on track and in control if a crisis hits.
EEAA chief executive, Joyce DiMascio, said the Association was committed to supporting the growth of its Members and the industry in Australasia through relevant, informative and practical content and advice.
“For many of our Members and the wider business event industry, our annual conference is a fixture on their professional development calendars,” DiMascio said.
“This year, we tried something new, pairing information on the macro trends in the economy, politics and business environment, both nationally and globally, with a new second day of specialist workshop-style “clinics” to drill down into specific topic areas that presented the greatest concern or opportunity to our Members and sector.”