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Encore Event technologies provide dramatic launch for ZEISS

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Encore Event technologies provide dramatic launch for ZEISS

Eyeglass lens manufacturers ZEISS recently launched their latest innovation, UVProtect, at a two-day event in Adelaide, Australia.

Clients from around Australia experienced a first hand look at product conceptualisation and development from ZEISS headquarters, before managing director Mike Fitzsimons demonstrated UVProtect for the first time.

Encore Event Technologies put the two-day event together, including a custom 30mx3m tunnel covered in ZEISS artwork, animated graphics and roving laser lights.

Once through the tunnel, all were ushered into a ‘waiting area’ surrounded by black curtains, unaware of what was to come. The contingent was kept in suspense as they listened to the Welcome Address, and on cue, a Kabuki Drop revealed the wider venue to astonishment and delight of those in attendance.

In the wider venue there were performances from Japanese drummers and a theatrical Teppanyaki lunch. This was followed by an exclusive product information session with ZEISS Australia representatives to learn about UVProtect.

To conclude the educational element of the day, guests were whisked away to local Wirra Wirra Winery for a well-deserved evening of wining, dining and networking. An after-party was held at the Stamford Grand Adelaide Hotel which lasted long into the night.

Melissa Roberts of Carl Zeiss Pty Ltd commented: “taking advantage of 3D render technology during the design process enabled all stakeholders to visualise the moving parts before execution, streamlining the process.”

“We could not have asked for more from our Encore AV team. Ever accommodating, innovative and invested, they were genuinely excited about what we were creating together, and it showed in their commitment. We truly gave our guests a unique experience to remember.”

Stuart Wood is a news reporter across the Mash Media editorial portfolio. He writes for CMW alongside sister publications Conference News, Exhibition News, Access All Areas and Exhibition World.