Three of the world’s leading events and exhibition associations – EMECA (European Major Exhibitions Centres Association), ICCA (International Congress and Convention Association) UFI (the Global Association of the Exhibition Industry) – have signed a formal agreement to unite their European advocacy under a single strengthened body: the European Events and Exhibition Industry Alliance (EEEIA).
The move expands the existing European Exhibition Industry Alliance (EEIA), founded by EMECA and UFI in 2012, to formally incorporate ICCA and extend its mandate to cover the full spectrum of Europe’s business events sector including exhibitions, meetings, conferences, and congresses.
The EEEIA will represent the collective interests of the broader European events and exhibition industry before the institutions of the European Union and key European and international stakeholders.
