Event tech platform Joyn acquires Arinex

Event technology platform Joyn has acquired Arinex, the largest Australian owned business event management company. The combined group will be called The Arinex Group, and says it will focus on creating and technology led event experiences around the world. Arinex has 50 years of experience in a wide range of events including incentives, special events and international conferences. Arinex CEO Nicole Walker will assume the role of group CEO and will join the Group Board, while Joyn co-founder and CEO, Jordan Walsh, takes on the position of group executive chairman. The Group also welcomes Tony Ward (former senior executive of Xero, Microsoft and LinkedIn) as a director. Walker said: “Arinex’s core mission has always been to architect inspiring experiences. To continue to fulfil our mission, the event industry requires significant innovation and that is the core reason we have combined forces with Joyn. It enables us to leverage the best-in-class technology that enhances the experience for all stakeholders and increases ongoing sponsor and delegate engagement.” Under the deal, Joyn will rebrand as Arinex Live. It will continue to work with clients around the world to deliver a full suite of event production services, including technical direction, content creation, and event production. Joyn’s flagship event technology product, which has been used by over 200,000 attendees across 1,000+ events globally, will be relaunched as Arinex One and will continue to serve and focus on the association sector. ArinexOne will continue to build efficiencies for event managers worldwide, with a brand-new version of the product being launched in July. Jordan Walsh shared his vision for the future, saying: “Since founding Joyn, our goal has been to enable the future of events. Creating unique in-person experiences, combined with an engaging digital environment is incredibly important. The Arinex business brings invaluable event experience and a global brand and reputation that we are excited to continue to build on into the future.” The Arinex Group says it has plans to expand into both Machine Learning and Artificial Intelligence to increase attendee engagement later this year.