event:decision partners with You.Smart.Thing on low-carbon delegate travel

Event planning company ‘event:decision’ and travel demand management platform ‘You. Smart. Thing.’ are to deliver a new proprietary solution for the measurement of event sustainability. The tool will aim to support more efficient travel data collection and encourage delegates to travel by more sustainable modes of transport. The partnership, focused on the MICE sector, will aim to solve one of the factors which is traditionally hardest to report, travel. For the first time it will allow B2B and B2C event planners to automatically include their audience’s travel patterns, and the associated impact of visitor/delegate travel, with improved accuracy within event:decision’s Track reporting service. Every report can now include sustainable door-to-door travel planning delivered via the ‘You. Smart. Thing.’ platform. The global system recommends personalised low-carbon journey options and records model choice, accounting for multimodal routes and providing a curated visitor experience that nudges people towards net-zero travel. More than 200 event brands use event:decision’s Track reporting service for a wide variety of events and will now be able to understand and mitigate their event travel impacts more effectively. Matt Grey, director at event:decision, said: “Whilst we’re delighted to be recognised as market leaders in event impact measurement and mitigation, automatically adding the capabilities of ‘You. Smart. Thing.’ into Track reporting takes our service to a completely new level. “Now organisers of events, conferences, congresses and exhibitions can both measure visitor travel impact and start to nudge visitors onto more sustainable modes of transport.” Chris Thompson, CEO at You. Smart. Thing., said: “Partnering with event:decision is an important way for us to extend our commitment and reach into the corporate and agency-led market. We know that our large event and public sector clients already benefit hugely from our sustainable travel planning platform.”