Events Industry Council and ICE launch Action10+

The Events Industry Council (EIC) and ICE, the in-house corporate event planner community, have launched a sustainable initiative titled ‘Action 10+’. The initiative aims to provide event planners with sustainable guidance, to ensure that creating sustainable events becomes “second nature”. The guidance focuses on specific aspects of the organisational process including: venue selection; waste management and water conservation; food and beverage; energy management; transportation and production materials. It also addresses how events can track and measure sustainability. In each of these cases, Action10+ outlines what ‘good,’ ‘better,’ and ‘best’ looks like, and how event professionals can reach these aims, which also closely align with the existing EIC guidance and resources. Who’s involved? ICE created Action10+ with input from its Sustainability Taskforce including those at Barclays, Snap, S&P, Siemens, pwc, EY, Cvent, Maritz Global Events, DRPG, as well as the Events Industry Council’s Centre for Sustainability and Social Impact. Anita Howard, founder and CEO, ICE, commented: “Across the planning and execution of Action10+, there was a feeling that there really should be no excuses on sustainability right now, and that everyone needs to start right now, if they have not already. It is about taking personal responsibility and to demonstrate constant improvement.” Amy Calvert, CEO, EIC, added: “It is important to hear the voice of the corporate event organiser, to leverage their vast experience and perspective, and to address their specific needs and concerns.” Ben Goedegebuure, Enterprise vice-president, global & industry presence at Maritz Global Events, added: “We have been a member of ICE’s Taskforce Sustainability Council for some time and continue to listen to our colleagues in the corporate event planning community. This was important in the development of Action10+; it works for corporate event planners but is also completely accessible across the event planning community. We are delighted to see the support of the wider industry, especially the Events Industry Council.”