Events Industry Council launches data collection phase of economic study

The Events Industry Council (EIC) has launched the data collection phase of its ‘Economic Significance Study’, in collaboration with Oxford Economics. As part of the study, the EIC has also released its latest Global Business Events Barometer, 2021 Q4. The ‘Global Economic Significance of Business Events’ survey, 7 April-25 June, aims to quantify the contribution made by the business events sector to the global economy. Survey respondents will receive one CE towards their Certified Meeting Professional (CMP) or CMP Healthcare Subspecialty (CMP-HC) application or recertification requirements. The ‘Economic Significance Study’ comprises four insight streams to examine the global events industry’s economic impact and quantify the cumulative losses experienced in 2020 due to the Covid-19 pandemic. By analysing this data the EIC aims to establish the full value of meetings and prospects, including the strategies being employed by the meetings and events industry to accelerate its recovery. The Barometer, which monitors the changes within the market relative to pre-pandemic (2019) levels, points to continued positive growth across each of the seven global regions, with 2021 Q4 gains in both Request For Proposal activity (up 14% from 2021 Q3) and hotel group room nights (up 15% from 2021 Q3). Amy Calvert, CEO of EIC, said: “This survey is an essential component of our Economic Significance Study and I urge event professionals to take a few moments of their time to complete it so that we can ensure our data are as comprehensive as possible. We know that business events are a major contributor to the global economy and by determining the full value of meetings in 2021, as well as prospects for 2022, we are able to actively provide a clear and credible statistical base on which to gain recognition for our industry as a vital economic driver.” To take part please click here. The survey will close on 25 June 2022.