Eventscase launches WhatsApp AI assistant

UK-based event management software, Eventscase, has launched a WhatsApp AI assistant tool. The new feature, EVA (Event Virtual Assistant), is aimed at enhancing communication and interaction with event attendees via the instant messaging app. In the initial phase, attendees will automatically receive a WhatsApp chat with a QR code for badging and event notifications. Additionally, EVA leverages Eventscase’s AI capabilities to function as a trained chatbot. It can understand and respond to attendees’ questions using natural language. The software company debuted the new feature at the MPI Iberian Chapter’s GMID 2024. Attendees received a QR code via WhatsApp for check-in and badge collection. After completing this process, an automated chat provided them with directions to session locations, information on various services, and details about the event’s agenda and schedule. Mentxu Sendino, CMO of Eventscase, said: “It was essential for us to launch EVA at a real event. Given its characteristics and badging flow, GMID 2024 was the perfect setting to demonstrate where this functionality excels.” Even though some features overlap, EVA will not replace the Eventscase event app. Instead, it will enable more organisers to utilise these features without longer setup times associated with customised apps. In addition, EVA will streamline event access by delivering attendees’ unique QR codes via WhatsApp, eliminating the need to download a new application. As an advanced AI feature, Eventscase said the chatbot has the capacity to learn from all event information and can answer attendees’ questions, recommend sessions, and suggest connections with other attendees based on their profiles.