Eventscase unveils new brand identity and pricing model

London-based event software company Eventscase this week unveils a new brand identity as the company grows, evolves and launches new products. The company describes new positioning as “a synthesis of a set of refinements and strategic reflections”. It says it is bringing a proprietary colour to the nine-year-old global startup and a minimalist and modern concept. In addition to the new brand, Eventscase is focusing on Digital Venue, a website facility used to run virtual and hybrid sessions. Eventscase is also releasing a new subscription business model which it says it has developed to meet the specific needs of each segment of the events market. It says the first version will be available in Q4, with four main packages from entry level – containing all the core functions of the Eventscase platform for events with up to 5,000 attendees – through a Business package offering professional automation, data and optimisation services for repeated success in multiple events with up to 10,000 attendees. There is also an advanced package for companies that need personalisation at scale, including for events with up to 100,000 people. Its Lite and Lite+ packages are on offer on a 7-day free trial. “The new brand reflects who Eventscase is today and symbolises its future”, says Jose Bort (pictured), CEO. “We started our journey in 2012, and today we’re the largest European-based provider helping organisers with a unique solution for all their events: in-person, virtual and hybrid. Thus, there’s no better time to launch a brand that highlights how our technology loves to focus on innovation, creativity and quality.” Watch the new Eventscase video here