ExCeL London partners on 3D venue mapping project

As ExCeL London undergoes a 25,000sqm expansion, due for completion in October 2024, the UK venue has commissioned a new hyper-realistic digital twin, with the idea of helping event organisers make decisions about the location and flow of their event. The venue believes it is the first of its kind in the UK to harness this technology. Event and venue planning platform OnePlan has partnered with ExCeL to create a 3D replica of the venue using its software. Bespoke to the client’s needs, the replica allows them to better visualise, plan and share their event. The service is designed to reduce the need for in-person site visits, as well as allowing organisers to easily share bespoke visuals of their event with stakeholders and potential partners – wherever they are in the world. The platform also has multiple additional applications such as road-testing arrival and departure points, as well as mock-ups of room layouts, all from a visitor perspective. ExCeL’s executive director James Rees said: “Through OnePlan, organisers can now have a ‘digital twin’ of their event space, to not only help them plan better, but to optimise elements such as entrance and exit flows and placements for signage and sponsorship activations. It can also be used as a sales and marketing tool and, importantly for ExCeL, has allowed us to bring to life our new expansion project for event organisers across the world. “We also know from experience that conducting in-person site visits, especially for those outside the UK, can become costly, timely and carbon heavy, so bringing ExCeL to their screens at a click of a button is something that we believe will make a real impact.” Founded in 2019, OnePlan’s technology has been used to power over 25,000 of the world’s best live events at venues in 107 countries, including Intuit Dome, home of the LA Clippers, and Silverstone. It is also the Official Supporter of GIS Mapping and Digital Twin Software for the 2024 Paris Olympic and Paralympic Games. Paul Foster, CEO and founder of OnePlan, said: “We’re delighted to see ExCeL London, one of the UK’s largest venues hosting 400 shows per year, benefit from our digital twin solution. Our 2D and 3D platform is well suited to large scale convention and exhibition centres and their event organisers, with different room layouts and rapid planning needed.” The tool is the latest in a number of technology investment initiatives by ExCeL such as the opening of its new checkout-less convenience store powered by Amazon’s ‘Just Walk Out’ AI technology. For more information on ExCeL visit www.excel.london. For more information on OnePlan, visit www.oneplanevents.com