Feathr, the event marketing Cloud, has won the UFI Technology Award.
Each year UFI grants its Technology Award to the best new technology that supports the exhibition industry.
“At UFI’s ICT Committee we strive for excellence and innovation. Feathr was a good example of both. Its solution perfectly combines the magic of face-to-face and digital,” said Maria Martinez, director at Madrid’s trade fair institution IFEMA (Spain), and Chair of the UFI ICT Committee, which has run the annual award since 2008.
The UFI Technology Award is the second major industry competition that Feathr has won within a year. The first was granted by SISO, the Society of Independent Show Organisers, at their third annual Innovation Battlefield in August of 2015.
Launched in 2014, Feathr is a digital marketing platform tailored for event organisers. It has improved and accelerated the way event professionals use digital marketing technology to grow and monetise events.
“We are incredibly honored to be recognised by UFI as their 2016 Technology Award winner,” said Aidan Augustin, president of Feathr, who co-founded the company with Alexander Levental in 2012. “As people spend ever more time online, exhibitions are uniquely positioned to bridge the gap between digital and in-person engagement. Our goal at Feathr is to help organisers – and their exhibitors – capitalise on this opportunity.”
The award was announced by UFI on 7 June and will be presented to Augustin at the 83rd UFI Congress in Shanghai in November 2016.
