Freeman has become a key investor in Feathr, the data-driven event personalisation company.
Freeman was a major contributor in Feathr’s most recent round of funding.
Feathr’s proprietary technology allows organisers and marketers to leverage their data by combining sources like registration, CRM, social followers and website analytics to launch multi-channel campaigns across email, landing pages, online advertising, social media and chatbots.
“The Freeman Digital Ventures group is pleased to be an investor in Feathr as we believe Feathr’s offering can be beneficial to our clients, allowing further personalisation for events and brand experiences,” said Richard Maranville, chief digital officer at Freeman. “Feathr’s platform enhances our newly announced Digital Marketing Services, an offering that leverages the Freeman suite of digital services to provide customers with year-over-year event growth.”
With access to the Feathr platform, Freeman customers can enhance their audience’s experience and appeal to members’ individual interests in new ways.
“Freeman has an unparalleled reputation for delivering brand experiences, and is now pushing the industry forward in the areas of digital, data and personalisation,” said Feathr co-founder and president Aidan Augustin. “We are excited to work with Freeman to build on our shared missions to develop and provide unique, personal and business-aligned experiences to event attendees, exhibitors and sponsors through new technology created to benefit Freeman customers worldwide.”
The partnership and investment brings Feathr’s event personalisation platform into the Freeman Digital Marketing Services offering as a complement to the Freeman web/app development, social media strategy, digital advertising, email marketing and data analytics services.