Deutsche Messe Hanover is the largest event venue in the world – at least until Shenzhen World completes construction. now it wants to be the smartest, too – the first venue to ensure a complete 5G supply on its open-air site: From a layman’s point of view, the event venues of the world differ essentially in their size, and the appearance of their halls. For the event expert, however, there are a number of other criteria that describe the performance of a venue. Usually it is the infrastructure data, such as the floor load capacity of the halls, the maximum ceiling load, or the supply of electricity and data, that provide more detailed information. The Hanover Exhibition Centre in Germany has long stood out on the international market – and not only because its 131 hectares make it the largest event venue in the world. In recent months, Hanover has been making a name for itself with a new approach: the centre is to develop fully into a smart venue. Deutsche Messe AG, the owner of the complex, is focusing on expansion with super-fast 5G mobile connectivity. By the summer of 2020, the majority of the site is to be equipped with the new technology. The company wants to be the first site operator in the world to ensure a complete 5G supply on its open-air site, and in the 26 exhibition halls. The expansion of the site with the 5G standard is part of a larger strategy, based on several pillars. Firstly, the tradefair organisers in Hanover want to be able to offer their exhibitors the new technological standard from an early stage. By equipping Hanover Centre with 5G, Deutsche Messe expects to gain advantages in the competition for lucrative events that are looking for technically efficient fairgrounds. IoT to become mobile The 5G CMM Expo, which is to take place in December 2020 (CMM standing for Connected Mobile Machines), will showcase a future in which the internet will be used more by autonomous machines than by humans. The new 5G standard will make it possible for the Internet of Things to finally become mobile. The site will be opened to various uses, such as open-air concerts with up to 80,000 guests. It can also be used as a testing ground for autonomous vehicles, with more than 10km of road inside the site fences, and plenty of road junctions, pedestrian paths, zebra crossings and green spaces. Together with the German Aerospace Center, the site managers plan to digitise the entire venue grounds, so that special traffic situations can be created using a mix of data. The combination of the real and virtual in Hanover is set to create a new kind of smart venue, which can serve as a laboratory for the future of networking.
Trending
Beyond attendance: How conferences can grow membership, strengthen communities and create lasting impact
1 week ago
IMEX America achieves top neurodivergent inclusive event design endorsement
4 days ago
Nearly 9 in 10 destinations improve as Helsinki leads 2026 GDS-Index
1 week ago
PCMA members approve 2027 Board of Directors and Trustees slate
1 week ago
Cairns doctor launches skin cancer conference, with a day on the Great Barrier Reef
3 days ago
Antwerp welcomes OpenLivingLab Days 2026
1 week ago
Ex-McCann CEO to lead the EC Group
1 week ago
Advertisement
Essential Reads

New EIC study finds business events contribute US$1.8 trillion to global GDP
Analysis

Washington DC bucks trend of US tourism decline with record visitor spending
North America

A look back at November’s IBTM and how event formats are “festivalising”
IBTMWorld

US airports face potential closures amid government shutdown
Business Travel

The countries with the highest business travel spend in the world
Business Travel






