GainingEdge partners with Arena Destination Marketing

GainingEdge, a global consulting firm advising the tourism and business events industry, has created a new partnership with Arena Destination Marketing. The partnership aims to offer destination representation services in North America, helping destinations secure conventions, incentive programmes and meetings. Arena Destination Marketing, based out of New York, has worked with GainingEdge for several years in North America representing the Tokyo Convention & Visitors Bureau, Meetings Africa and the Guadalajara Convention & Visitors Bureau. Jon Sivertson, GainingEdge’s CEO, said that linking the power of GainingEdge’s global network with Arena Destination Marketing’s strong North American reach offered a significant opportunity to international destinations. Sivertson commented: “Most in-market representation companies operate in single markets, so, in the case of North America most only offer services within that region. “GainingEdge now provides a seamless solution, sourcing business from North America but also having the ability to connect to people in other parts of the world that are decision makers or influencers for meetings coming out of the US. “Through this partnership, we are able to provide strong support in communicating to all the decision makers, not just in the USA but all over the world.”