GLOW, Europe’s biggest beauty convention, is to return to Stuttgart in 2019, when it opens at the Messe Stuttgart’s L Bank Forum, 30-31 March.
GLOW runs twice a year in Germany and was initially launched in Bochum and Berlin in 2016. It has now produced eight events, all showcasing beauty and lifestyle trends, online beauty stars and live acts.
Organiser dm is expecting 20,000 attendees in Stuttgart, keen to find out about the latest beauty styles and tips from the 80+ cosmetics brands represented.
On both days, national and international online beauty stars will appear on the Glow Stage. Visitors can also have their make-up done at styling stations. There will also be opportunities to party, with various music acts.
Organisers tell CMW that early next year, they will launch the first international GLOW event in Vienna.