The transformation of the Austin Convention Center in Texas, USA, is well underway, with demolition now halfway complete and sustainability at the forefront of the project. From carefully reusing structural steel to restoring Jamie Carpenter’s iconic blue art glass, the project team is committed to preserving Austin’s civic identity by repurposing materials from the existing building rather than sending them to landfill.
Metal panels from the current exterior are being restored, while concrete, wood, and interior finishes are being reused both within the new Convention Center and other city projects. This approach aligns with the vision to create the world’s first Zero-Carbon Certified Convention Center.
Currently ranked 61st in size among US convention centres, despite Austin being the 13th largest city, the facility must turn away nearly half of all potential business, resulting in millions in lost revenue. The redevelopment will raising the venue’s size ranking to 35th in the country and boost its ability to attract large-scale conventions and host multiple events simultaneously.
The expansion is projected to add $285m in annual economic impact, bringing the total to $75m, while supporting local businesses and jobs. The cost of the project is estimated at $1.6bn, including construction and associated professional fees. Funding comes from the Hotel Occupancy Tax (HOT), Project Financing Zone revenues, and Convention Center revenues.
The new Convention Center will also reconnect East and West Austin by reopening 2nd and 3rd Streets with pedestrian pathways, creating a more inclusive and accessible downtown. The redevelopment prioritises walkability, shaded areas, active transportation, and integration with Project Connect, bike lanes, and pedestrian networks.
The project is also estimated to create 1,600 new jobs and generate $12m in annual tax revenue. With facility closure, final design approval, and construction mobilisation complete, the redevelopment remains on track for reopening in 2029.
To follow the project’s progress and discover more behind-the-scenes stories, visit UnconventionalATX.com.
