Hamburg launches online future-focused city tour for planners

Germany’s second largest city Hamburg has developed a new online resource – Hamburg – Gateway to the World of Tomorrow, designed to give meeting professionals an insight into the city’s full potential for innovative and sustainable business events. The Hamburg Convention Bureau produced the new resource, which highlights the city’s future-focused economic clusters, including logistics, maritime industries, aerospace, medicine, the life sciences, media and IT as well as renewable energies. HafenCity features large – Europe’s largest urban building project and a blueprint for sustainable development. The regenerated former port site is now an innovative mixed-use development with sound sustainability credentials, designed to reduce carbon emissions and ensure effective energy use. The city’s civil aviation tradition is also in focus, Hamburg being the third largest centre in the world for the sector. Also in focus is the ZAL, Hamburg’s Center of Applied Aeronautical Research, where industry and the sciences collaborate closely. The online resource also describes Health Innovation Port (HIP), a platform dedicated to the future of healthcare and bringing start-ups into contact with the sector’s experts. This collaboration space is a unique mix of co-working community, incubator, and mentoring platform, supported by industry, health insurance funds, hospitals and the public sector. Florian Gerdes, Marketing Manager Conventions at Hamburg Convention Bureau, explains: “Hamburg’s expertise and leadership in the sectors of logistics, maritime industries, aerospace, medicine, the life sciences, media and IT as well as renewable energies is driven by a strong innovative streak. We want to share this innovation with planners through our new online platform and help them to easily tap into the city’s strengths to support their event – by sourcing speakers, sponsorship, attendees and activities, for example.” www.hamburg-convention.com/en/hamburg-tor-zur-welt-von-morgen