The Hilton name figures in four of the top 10 hotels in Cvent’s latest annual list of 50 best meeting hotels in EMEA (European, Middle East and Africa).
Hilton Diagonal Mar Barcelona heads the 2017 list, with Hilton Prague in second place, Hilton London Metropole sixth and Hilton Vienna in ninth spot.
In the US listing, Gaylord Opryland Resort & Convention Centre in Nashville holds the No.1 spot, ahead of the Vegas duo of Venetian and Palazzo Resort, Hotel & Casino and ARIA Resort & Casino. The JW Marriott Austin comes in fourth.
In the Asia Pacific (APAC) list, Marina Bay Sands Singapore heads the way, ahead of compatriot hotel Grand Hyatt Singapore, with Shangri-La Hotel, Sydney in third. Hilton, again, has good representation in this top 10, with the Hilton Singapore in fourth position and the Hilton Sydney in seventh.
The cloud-based enterprise event management company and venue-finder compiles its annual lists by analysing meeting and event booking activity through its Cvent Supplier Network which features 245,000 hotels and event venues.
The full Cvent Top 10 EMEA hotel properties are:
· Hilton Diagonal Mar Barcelona
· Hilton Prague
· Hotel Arts Barcelona
· Melia Castilla Hotel & Convention Centre Madrid
· W Barcelona
· Hilton London Metropole
· Moevenpick Hotel Amsterdam City Centre ijVENUES
· Sheraton Frankfurt Airport Hotel & Conference Centre
· Hilton Vienna
· Rome Marriott Park Hotel
Four new properties moving into the Cvent top 10 positions in the EMEA ranking included the Melia Castilla Hotel & Convention Centre Madrid (No.4); Moevenpick Hotel Amsterdam City Centre ijVENUES (No.7); Hilton Vienna (No. 9) and Rome Marriott Park Hotel (No.10).
The JW Marriott Marquis Hotel Dubai (No. 45) is the first property from the Middle East to make this newly expanded list.
“Hotels have become increasingly focused on developing more meeting and event business, and as such, have become more sophisticated in competing for the most lucrative opportunities for their respective venues,” said Kevin Fliess, vice-president of marketing for Cvent’s Hospitality Cloud.
“Hotels continue to advance and expand their group marketing efforts and are increasingly embracing a data-driven approach to more effectively pursue the optimal meetings and events for their venue. This coupled with another year of notable investment in renovation and other upgrades have led to shifts in the rankings as competition remains fierce even in a robust market.”
The Cvent Supplier Network database information is used to compile the list. Hotels are ranked according to criteria, including total requests for proposals (RFPs), awarded RFPs, total room nights, awarded room nights, major metropolitan area (MMA) market share, conversion rate, and the hotel’s unique profile visits in the Cvent Supplier Network.
Cvent claims it sourced more than US$11bn in meetings and events through its marketplace in 2016.