Hong Kong launches new ambassador scheme to promote recovery

Over 100 business leaders and professional bodies have signed up to be Hong Kong Convention Ambassadors, alongside the city’s Hong Kong Tourism Board (HKTB). The HKTB has launched the ‘Hong Kong Convention Ambassador’ programme to help revitalise Hong Kong’s MICE industry, after a challenging 2020. The Ambassadors have a significant advantage when they lobby potential conference organisers to consider Hong Kong as the preferred host city for future MICE events. The HKTB says that MICE visitors spend 20% more per capita than general visitors, and create a larger multiplier effect on the city’s economy. YK Pang, Chairman of the HKTB, said: “As we chart the road to recovery, we are grateful to have over 100 prominent leaders of the community join us in promoting Hong Kong as the preferred host for global MICE events. “The Hong Kong Convention Ambassador programme is formulated not only to bring business events to the city when travel resumes. It will also promote the advantages of Hong Kong to the global business community and help drive multi-sectoral recovery. The economic multiplier effect of hosting world-class MICE events is huge. And the HKTB team is here to offer full support to the Ambassadors’ efforts.” Hong Kong also recently held the Hong Kong International Dental Expo and Symposium (‘HKIDEAS’) over three days in January. The event was the first major exhibition held in the city since the pandemic began, and welcomed around 3,000 attendees safely.