International events organiser dmg events Middle East, Asia & Africa has acquired boutique business forum organiser Atticus Events, owner and organiser of HI Design, the meetings and forums for hospitality interior design. The value of the deal has not been disclosed.
dmg events is part of the broader Daily Mail and General Trust plc and has offices in Dubai, London, Singapore and Calgary. dmg owns and operates The Hotel Show, Index, ADIPEC and the Big 5 series of exhibitions.
HI Design will complement dmg’s existing hospitality and design portfolio.
Held in five-star hotel locations, HI Design events are currently run annually in Europe, Asia and MEA.
“The HI Design portfolio dovetails perfectly with the work our teams do with INDEX and the growing selection of Hotel Shows,” said Matt Denton (pictured), president – dmg events Middle East, Asia & Africa.
“The acquisition of HI Design gives us another way to serve our market, bringing suppliers together with buyers from four and five-star hotel projects in a well-controlled atmosphere primed for doing good business,” Denton added.
Distinct features of the HI Design events include the direct contact of the pre-arranged one-on-one meetings, and a level playing field created for all suppliers. These features are combined with a managed delegate list that balances the numbers between supplier companies and buyer companies.
In addition, a seminar programme features hotel performance and pipeline reports from industry analysts.
Denton said it was “fantastic” to be able to integrate HI Design’s unique approach to business matching with the existing portfolio of hospitality and design events.
“This latest acquisition is just one part of our ongoing expansion plans as we boost the geographic breadth of our portfolio, while delving deeper into the key verticals we serve.
“The model of business matching developed by HI Design’s founders – Jonathan Needs and James Burke – is one that we will continue to evolve as we embrace multi-channel, interactive platforms for getting business done quickly and efficiently, but still with plenty of that vital personal touch.”
HI Design ran for the first time in 2006 in Stockholm. HI Design Asia was launched in 2009 and the MEA edition debuted this year, with a first event held in Oman. The next event is scheduled for 4-6 March, 2018 and will be held in Manama, Bahrain.