In reaction to the Russian invasion of Ukraine, the Hospitality Sales and Marketing Association International (HSMAI) Foundation has partnered with HSMAI Europe to establish a designated fund to support both the immediate and longer-term needs of Ukrainians studying and working in the hospitality industry. The new fund will be administered by the HSMAI Europe Board of Directors and is open to any student or employee who has been impacted by the events of the war including refugees and those still based in Ukraine. Grants from the new fund will be available for:
- Fees and full bursaries to Ukrainian citizens who are currently students or others who desire to further their education in hospitality
- Vocational training/support for current employees in Ukraine who have been uprooted from their homes and/or are now refugees
- Mentorship for Ukrainians seeking experience and guidance in the hospitality industry
- Attendance at HSMAI Europe programmes and conferences and for global certifications.
The new fund started to accept donations, 29 March, and is calling for urgent assistance from companies and individuals seeking to support the Foundation’s initiative. Ingunn Hofseth, president and CEO of HSMAI Region Europe, stated: “This is a time when the hospitality industry needs to unite and support its fellow Ukrainians so as many as possible can apply for degrees and courses, continue their studies and have opportunities to gain new skills and/or attain new employment contracts in the industry.” Michelle Woodley, chair of the HSMAI Foundation and president of Preferred Hotels & Resorts, commented: “The Foundation board looks forward to working closely with Ingunn and the HSMAI European Board to ensure the Foundation can support the urgent educational and vocational needs of Ukrainians affected by the war.” Applications for grants will be available shortly. For donations from American companies and individuals, please click here. For donations from all other locations, please click here.
