Hybrid City Alliance adds 8 members and set to support ICCA North American Summit

The Hybrid City Alliance has attracted eight new members since its launch in December 2020. Antwerp, Cannes, Durban, Edmonton, Lausanne Montreux, Seoul, Sydney and Zurich  join co-founding members The Hague, Ottawa, Prague and Geneva, expanding the Alliance’s reach to now include destinations across five continents. The Alliance has been conducted a series of focus groups and discussions with a range of industry stakeholders to ensure it offers maximum value to buyers from around the world.  Output from these discussions will include a White Paper due for release in the coming weeks. The Hybrid City Alliance is founded on the principles of inclusiveness, collaboration and competence as the member cities encourage, promote and facilitate the delivery of hybrid and multi-city events. The collaboration of like-minded destinations offers a streamlined approach to engaging with multiple locations for hybrid and multi-city events and offers the PCO or organiser the members’ shared knowledge and willingness to work together on a range of events. The Hybrid City Alliance is partnering with ICCA and supporting its North American Summit on 30 March, 2021.  This Alliance will share case studies of recent hybrid events, assist in facilitating workshops and demonstrate its members’ thought leadership and expertise on the subject of hybrid events.