IACC releases Meeting Room of the Future report

IACC, a global association representing conference and meeting venues, released its latest Meeting Room of the Future report. The report collates industry insights and data on the recovery of the global business events sector with IACC members’ experiences, opinions and concerns related to the industry. Issues such as rehiring and reskilling are continuing to cause venues to place limits on business before reaching their usual capacities. The report also highlighted several other key factors including streamlining the sales process for smaller events and automating sales through online bookings. Mark Cooper, CEO of IACC, commented: “The start of 2022 has shown some excellent progress in recovery however, there are still some key areas where venues need support, particularly in staffing.” IACC will provide important personal and professional development to its community as the industry continues to repair the skills and knowledge shortfall.” Cooper added that IACC’s industry partners helped compile the report by sharing their data, and by providing financial support. These partners included Cvent, Oxford Economics, CBRE, the Events Industry Council and Encore. IACC’s stakeholder group across 23 countries allows the association to identify and deliver perspectives on the pace of recovery for IACC-certified conferences and meeting venues. The next quarterly IACC Meeting Room of the future Barometer will be released in November 2022.