IBTM launches Exceptional Experiences programme at Cannes Lions

IBTM has introduced a new addition to its flagship IBTM World event that next takes place in Barcelona 19-21 November. The programme, called Exceptional Experiences, has been developed, the team says, as a direct response to the challenges faced by in-house event professionals and marketers, and intends to showcase innovative strategies to help this community create event experiences that fuel business growth. Exceptional Experiences was launched at a pop-up event at Cannes Lions. The session assembled trailblazers from the creative and media industries to explore some of the most exceptional concepts and activations from the week. Participants included Jimmy Knowles, global head of experiential at Canva; Judy Lee, senior director, global brand experiences at Pinterest; Shauna Little, vice-president, advertising solutions and marketing at The Washington Post; and Claudia Hall, event director at RX’s IBTM World. Hall said: “The Exceptional Experiences workshop at Cannes Lions celebrated the hard work of event planners and marketers to create incredible activations and stories during the week. We discussed the different ways to bring our communities together and build long standing partnerships, including the everyday challenges event planners face, such as the use of AI to increase efficiency without losing the authenticity our events should provide.” Evolving from the corporate event marketers programme at IBTM World 2023, the IBTM team said Exceptional Experiences was designed to develop the future roadmap for the event industry. It will comprise an exclusive invite-only workshop at IBTM World in Barcelona for senior executives, VPs and influential leaders from various sectors on day one of IBTM – 19 November 2024. On day two – 20 November 2024, IBTM’s Exceptional Experiences Forum will take place on the Main Stage. This dedicated content stream will provide education sessions on subjects such as how to harness AI and technology, build your community and leave a lasting, positive impact on attendees. Register your interest to attend here: https://www.ibtmworld.com/en-gb/whats-on/exceptional-experiences.html