IBTM World 2022 to focus on culture creation

IBTM has announced the first details of IBTM World 2022, which will focus on the theme of ‘culture creation’. Organisers said the event, which will take place at Fira, Barcelona, from 29 November – 1 December, will bring together attendees to discover how modern business challenges are creating opportunities across the industry. IBTM World event director David Thompson said: “Business events are back to fill the gap they left, but they have also stepped up to fill the new gap that’s appeared: the place where business culture lives. “This year, we’re looking at how the technology we are using, the experiences we are creating, and the destinations we are visiting create limitless cultures for businesses and incredible potential for events and deliver the opportunity for better business results.” IBTM World 2022 will include the introduction of IBTM Cultural Roadshows, designed to explore how destinations use their cultures to create potential for events. IBTM World’s Knowledge Programme will focus on the event’s core cultural theme and include session tracks on connections, business, careers, brands and experiences. IBTM Accelerate will showcase “innovative ideas” with a roster of speakers delivering short talks. The event’s networking opportunities include the Networking Hour on the show floor, Club Night, and the Welcome Reception on day one with food, live music and dancing. This year the Corporate Buyer Programme and the Association Programme will take place the day before the official start of the event, on 28 November.